Last week Rug Renovating hosted the first of many interior designer workshops, created to help educate interior designers on strategies that can help grow their own personal business(es). This initial event was focused on helping interior designers understand how they can build their personal brand, in regards to marketing, and what they may be currently missing in their company messaging. Our guest speaker was famed branding expert and author of the global bestseller 'Your Marketing Sucks' - Mark Stevens.
Important tips to note were:
1. The importance of brevity. If you can't explain what your company does briefly and simply, you need a new message. Ask yourself "what does my company do?" If you can't answer easily, you need to reconsider your positioning.
2. What makes you different? Really consider your selling process from beginning to end and see where you can make changes to help you stand out.
3. Do something during your initial consultation that makes you memorable. Bring something tangible that your prospect can keep (outside of a business card or brochure).
The night was informative and engaging as the guests participated in a conversation about marketing and learned new tricks to rug restoration and cleaning, thanks to Paul Iskylan, Rug Renovating's President. Guests received a copy of Mark's book along with an exclusive Rug Renovating spotting kit.
Photos from the event can be seen on the Rug Renovating company Facebook page (https://www.facebook.com/pages/Rug-Renovating/253083724711719) and a video documenting the evening's speeches will be posted next week.
If you are an interior designer and have questions about rug restoration, cleaning or protecting, or would like to know more about how to help build your personal brand, please feel free to reach out to us and we'd be more than happy to help!